Just as Sun Tzu's "Art of War" is read as a lesson in business strategy rather than fighting in a military sense, or Machiavelli's "The Prince" is written about government but used as a guide to management, so this book uses the creative process of good advertising as a metaphor for business practise. Книга «It's not how good you are, it's how good you want to be» автора Пол Арден оценена посетителями КнигоГид, и её читательский рейтинг составил 7.40 из 10.Для бесплатного просмотра пре...
Just as Sun Tzu's "Art of War" is read as a lesson in business strategy rather than fighting in a military sense, or Machiavelli's "The Prince" is written about government but used as a guide to management, so this book uses the creative process of good advertising as a metaphor for business practise. Книга «It's not how good you are, it's how good you want to be» автора Пол Арден оценена посетителями КнигоГид, и её читательский рейтинг составил 7.40 из 10.
Для бесплатного просмотра предоставляются: аннотация, публикация, отзывы, а также файлы для скачивания.
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