politic

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braunvioletta2014-261862 14 октября 2020 г.

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Soft Power: The Means to Success in World Politics

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently--and often incorrectly--by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power--the ability to coerce--grows out of a country's military or economic might, soft power arises from the attractiveness o...

Джозеф Най Soft Power: The Means to Success in World Politics